Post by account_disabled on Feb 20, 2024 7:32:30 GMT
What is in store for SMM in 2023? At the end of the year, we can take stock and start planning for the next period. Iryna Tsvinkailo, who leadstelegram channel SMM recommendations, shared her own view on the field and its future. What advantages does SMM have today and what role does it play for Ukrainian brands. What awaits SMM in 2023? Read also : Top 9 SMM trends in 2023 you need to know 1. Who is the SMM specialist in 2023? Key qualities An SMM specialist in 2023 is a professional who is both systematic and creative. He speaks and writes fluently in several languages. He finds new ideas and inspiration when everyone around him no longer has strength, energy and light. The SMM specialist in 2023 is constantly developing, following trends, learning new tools and social platforms.
He is a team player, because social networks are part of integrated Internet marketing . And, like all Ukrainians, he does not lose heart and does not give up! 2. What are the expectations of brands/businesses for SMM work? Proactive position, ideas are expected from France Phone Number SMM. Flexibility and speed, now it is important to react instantly to events and conditions. SMM is a channel of communication between the brand and the target audience, during the war it is important to talk about values, about the position of the brand, about how the brand helps, how it survives. SMM is expected to butist with entering foreign markets, if possible for a particular brand. Always waiting for leads from SMM . 3. What role does the SMM specialist play in the team? His must-have professional skills next year? The role of an SMM specialist depends on the level and size of the company.
In a small company, an SMM can be responsible for almost everything related to social networks, the responsibilities can include: creation and development of the style of pages in social networks from scratch; writing a content plan; creation of texts and creatives, publication; photo and video shooting; communication with the audience in social networks (replies to messages, comments, etc.); communication with bloggers; development of advertising strategy; setup and launch of advertising; distribution and control of the advertising budget, reporting on effectiveness. In medium and large companies, SMM specialists have a specialization. Specialization is formed according to the type of work: moderation of brand accounts; digital communications; creating content (text, graphics, animations, etc.); influence marketing; targeted advertising ; Or the profile is determined by expertise in managing a specific social network: Facebook; Instagram; TikTok; Telegram; Discord, etc.
He is a team player, because social networks are part of integrated Internet marketing . And, like all Ukrainians, he does not lose heart and does not give up! 2. What are the expectations of brands/businesses for SMM work? Proactive position, ideas are expected from France Phone Number SMM. Flexibility and speed, now it is important to react instantly to events and conditions. SMM is a channel of communication between the brand and the target audience, during the war it is important to talk about values, about the position of the brand, about how the brand helps, how it survives. SMM is expected to butist with entering foreign markets, if possible for a particular brand. Always waiting for leads from SMM . 3. What role does the SMM specialist play in the team? His must-have professional skills next year? The role of an SMM specialist depends on the level and size of the company.
In a small company, an SMM can be responsible for almost everything related to social networks, the responsibilities can include: creation and development of the style of pages in social networks from scratch; writing a content plan; creation of texts and creatives, publication; photo and video shooting; communication with the audience in social networks (replies to messages, comments, etc.); communication with bloggers; development of advertising strategy; setup and launch of advertising; distribution and control of the advertising budget, reporting on effectiveness. In medium and large companies, SMM specialists have a specialization. Specialization is formed according to the type of work: moderation of brand accounts; digital communications; creating content (text, graphics, animations, etc.); influence marketing; targeted advertising ; Or the profile is determined by expertise in managing a specific social network: Facebook; Instagram; TikTok; Telegram; Discord, etc.